How to build a successful online business may take time and effort. Most that come here fail, but why? Usually it is due to a lack of real information on how to build, brand and manage their business or, they simply did not try.Time and time again have I seen individuals, small business owners and everyone else, try to truly build a successful business or even presence here on the Internet. With the multitude of cheap affiliate programs and so-called guru’s pushing their products around I was amazed at the failure rate. The so-called professionals continually tell us for years that 98% fail here, but my question is why? Why, if their product is so good are so many failing here?What Does It Take To SucceedDetermination and follow through would be the mindset for any successful business to be built, online or offline. Within the Internet marketing community itself failure should not be an option as success can most likely happen at some point. What I mean is that if you stick around long enough, know how to market and brand yourself and products here, it will happen, time is what kills the entrepreneur here.There are many “flash in the pan” opportunities we see all day online, but these are completely full of hype and usually without any solid platform from which to learn and grow your business. The affiliate marketing industry is full of these types of programs that promise the world for success online, only to have 98% or more fail. STOP THE FAILURE.Know What To Do OnlineBuilding brand awareness, starting off on your future with an online business is simple. Learn what it takes to not only survive here, but learn how to market properly and effectively. The one piece advice anyone, including myself who has found a good deal of success know that it came from learning and applying the fundamentals.There area host of some very simple platforms and strategies you can learn, and it can be mastered in a very short amount of time. But, this is where the “flash in the pan” idea of getting rich quick online hyperbole has taken hold of your mind, letting you believe that if in days you see no real income, you will never see success.NOT TRUE. While some of us have seen our businesses grow rapidly online, it was still a few months or so before the real success began. It took days to learn and weeks to apply to where we began to see the traffic we knew was already there waiting for us. Your customers, clients and prospects are here, they are on the Internet and they are waiting for you, but they have to find you.Proper Marketing StrategiesThere are many basic platforms you must use when building a business online. Regardless of what the so-called Guru’s may say, the basics are the basics and even they built lists this way and continue to do so.· Building a website and blog are extremely important, and how to build them correctly.· Understanding Search Engine Marketing is a must for the online entrepreneur.· Learning how to create valuable information and content that get found online.· Video marketing and it’s important role of truly branding you and your business.· Article marketing.· Sales copy and how to convert your traffic through the sales funnel.· E-mail marketing.· Social media marketing and how today it is the rising star for any successful entrepreneur online.These are just a few of the most familiar and basic foundation you should not only know, but use in your daily method of operations online. Even local business owners looking to build there presence online and drive more traffic through their doors are beginning to see the importance to their survival with Internet marketing today.Online Marketing MentorsAs an online marketing mentor, and those who have worked with me for years have seen, failure was due to only two factors: no real knowledge base of online marketing and building a business here or, they were simply lazy and looking for the “flash in the pan” way out. The former however, this was the biggest reason for failure with any would-be entrepreneur online, no real solid understanding of search engine marketing and how to convert the traffic that is here.There are a few simple keys to success with any business online, understand online marketing, know your business here and follow through with effort and patience. For those who have seen people get rich here overnight with their businesses, remember, they were here for months or years before that day just like you, trying to figure it all out.